Post by account_disabled on Jan 24, 2024 23:25:57 GMT -8
Some users inevitably leave the site without purchasing anything. But this is not fatal - they can and should be returned. This is what remarketing is for. Read briefly about the most important things: what it is, how it works, who it is suitable for, and of course, what is the difference between remarketing and retargeting. Reading time 3 minutes What is remarketing Why do you need remarketing? Who is remarketing suitable for? What are the types of remarketing? How to set up remarketing Which audiences are remarketing most often targeted at? How long does it take for a remarketing ad to show to a specific person? What if a user from the remarketing list makes a purchase? What is remarketing Remarketing is an advertising mechanism that allows you to display online advertising to those users who have already been to the site, but have not completed the target action.
The goal of Fax Lists remarketing is to remind a potential client about the offer, bring them back to the site and convert them into a buyer. A standard example: a person went to an online store and spent five minutes looking at a cool T-shirt. But then I thought it was too expensive and decided not to buy it. Having visited another site, he sees a banner with the same T-shirt and an offer to buy it at a discount. remarketing ringostat, remarketing How does the system “recognize” the user in order to show him specific advertising? When visiting a site, it receives a special tag in the browser cookie. IMPORTANT: After the GDPR comes into force, this can only be done with the user’s consent, so we recommend setting up a special extension for free to receive it .
Why do you need remarketing? Increased conversion. You are addressing a “warmer” audience that is already familiar with your product. In addition, you can make an offer that is more relevant to her - and this increases the likelihood of a purchase. Brand reminder. Some users may forget that they added an item to their cart. Or not remember the name of your online store. Increasing ROMI - an indicator of return on investment in marketing. In other words, you get good returns from advertising at a lower cost. Most often, the conversion cost of remarketing is lower than in the case of contextual advertising. remarketing ringostat, remarketing Conversion growth depending on the number of ad views .
The goal of Fax Lists remarketing is to remind a potential client about the offer, bring them back to the site and convert them into a buyer. A standard example: a person went to an online store and spent five minutes looking at a cool T-shirt. But then I thought it was too expensive and decided not to buy it. Having visited another site, he sees a banner with the same T-shirt and an offer to buy it at a discount. remarketing ringostat, remarketing How does the system “recognize” the user in order to show him specific advertising? When visiting a site, it receives a special tag in the browser cookie. IMPORTANT: After the GDPR comes into force, this can only be done with the user’s consent, so we recommend setting up a special extension for free to receive it .
Why do you need remarketing? Increased conversion. You are addressing a “warmer” audience that is already familiar with your product. In addition, you can make an offer that is more relevant to her - and this increases the likelihood of a purchase. Brand reminder. Some users may forget that they added an item to their cart. Or not remember the name of your online store. Increasing ROMI - an indicator of return on investment in marketing. In other words, you get good returns from advertising at a lower cost. Most often, the conversion cost of remarketing is lower than in the case of contextual advertising. remarketing ringostat, remarketing Conversion growth depending on the number of ad views .