Post by account_disabled on Dec 24, 2023 2:50:41 GMT -8
After the undeniable success of last year, the 2016 International BtoB Marketing Meetings will take place in a few days (October 19, from 3 p.m. to 7 p.m.) at Business France. Like last year, this event is part of the French Tech international meetings. The RIMs were created at the initiative of Ensemble B2B , the Think Tank which promotes the values and specificities of BtoB marketing. Business France is hosting the meeting on its premises. Aressy, Companeo, Stein IAS, SO'xperts and GetPlus are the main partners. From the first edition, the event stood out for its high quality.
The objective is to share, through round tables and conferences, visions, expertise and Email Data successes of BtoB marketing with a very international perspective and openness. On the agenda for RIM2016 (the official hashtag of the event): disruption marketing. How to succeed in marketing in an increasingly digital environment? The “RIM2016” teaser: Among the speakers: 3 choice guests: Gary Slack (Slack & Company), live from Chicago. Gilles Babinet, “Digital Champion” of France to the European Commission: digital Africa. Jean Pierre Coene, international coach: the key success factor of diversity in business.
2 round tables complete the session: Start-ups that succeed internationally and particularly in the USA, thanks to innovative marketing. The reactions of major accounts to the agility of disruptors (with Air Liquide, JC Decaux and Deloitte). Between these key moments, keynotes around disruption in BtoB marketing. Finally, presentation (by vote of the audience) of the marketing prize for B2B start-ups, rewarding the one which has developed the most innovative and efficient international marketing. Prize organized by UPTOBIZ, the brand new acceleration program from the Companeo group.
The objective is to share, through round tables and conferences, visions, expertise and Email Data successes of BtoB marketing with a very international perspective and openness. On the agenda for RIM2016 (the official hashtag of the event): disruption marketing. How to succeed in marketing in an increasingly digital environment? The “RIM2016” teaser: Among the speakers: 3 choice guests: Gary Slack (Slack & Company), live from Chicago. Gilles Babinet, “Digital Champion” of France to the European Commission: digital Africa. Jean Pierre Coene, international coach: the key success factor of diversity in business.
2 round tables complete the session: Start-ups that succeed internationally and particularly in the USA, thanks to innovative marketing. The reactions of major accounts to the agility of disruptors (with Air Liquide, JC Decaux and Deloitte). Between these key moments, keynotes around disruption in BtoB marketing. Finally, presentation (by vote of the audience) of the marketing prize for B2B start-ups, rewarding the one which has developed the most innovative and efficient international marketing. Prize organized by UPTOBIZ, the brand new acceleration program from the Companeo group.