Post by account_disabled on Mar 9, 2024 19:45:35 GMT -8
The B2B sector is often not the focus of online statistics. People tend to be more interested in retail and service businesses. However, B2B companies deserve attention. Much information can be used to improve how you market, manage and profit from your business. So here are some of the key B2B statistics you need to know. General statistics B2B digital sales grew 10.9% in 2019. Many B2B retailers have been using the Internet for more than two years to keep their operations running smoothly. 61% of B2B transactions begin online. 85% of B2B companies will use live chat in the sales process . The B2B eCommerce market reached $1.134 trillion in 2018, nearly 20% higher than forecast. Allowing a range of payment methods is critical to success, as B2B buyers vary greatly in how they pay for goods and services online.
B2B buyer expectations According to 86% of B2B CMOs, the Denmark Phone Number importance of customer experience will increase in the future. 33% of B2B buyers want a better customer experience than they have received in the past. B2B buyers rank features/functionality (73%), pricing (72%), reviews (59%), development time/ease of use (56%), and solving a problem (47%) as the most important factors in purchasing a solution. If you sell to B2B customers, focusing on their experience can increase revenue by up to 10%. 86% of B2B buyers feel overwhelmed when presented with more than ten types of sales content. 42% of B2B buyers feel overwhelmed when presented with more than five types of sales content. 81% of early-stage B2B buyers prefer lists, 72% regularly read visual content and infographics, while 66% enjoy reading company blogs. 58% of mid-stage buyers prefer to see ratings. Half want to attend webinars, while 40% are more interested in case studies. For late-stage B2B buyers, case studies are the preferred marketing collateral (39%) and user reviews (38%).
76% of B2B buyers have a greater demand for personalized content and sales collateral. 97% of B2B buyers want a supplier's website content to be more relevant to their brand. Most shoppers will place orders via website (80%), email (77%) and mobile phone (72%). 77% of B2B buyers believe their last purchase was too complicated and challenging. B2B networks 35% of a B2B brand's revenue is influenced by external organizations, according to 60% of business leaders. Only 6% of organizations are actively trying to build their network. 63% of B2B brands have used digital startups and businesses to improve their businesses. Most B2B companies (84%) have no idea about their partner pipelines. Companies that cultivate good partner relations campaigns are 63% more likely to achieve revenue goals.
B2B buyer expectations According to 86% of B2B CMOs, the Denmark Phone Number importance of customer experience will increase in the future. 33% of B2B buyers want a better customer experience than they have received in the past. B2B buyers rank features/functionality (73%), pricing (72%), reviews (59%), development time/ease of use (56%), and solving a problem (47%) as the most important factors in purchasing a solution. If you sell to B2B customers, focusing on their experience can increase revenue by up to 10%. 86% of B2B buyers feel overwhelmed when presented with more than ten types of sales content. 42% of B2B buyers feel overwhelmed when presented with more than five types of sales content. 81% of early-stage B2B buyers prefer lists, 72% regularly read visual content and infographics, while 66% enjoy reading company blogs. 58% of mid-stage buyers prefer to see ratings. Half want to attend webinars, while 40% are more interested in case studies. For late-stage B2B buyers, case studies are the preferred marketing collateral (39%) and user reviews (38%).
76% of B2B buyers have a greater demand for personalized content and sales collateral. 97% of B2B buyers want a supplier's website content to be more relevant to their brand. Most shoppers will place orders via website (80%), email (77%) and mobile phone (72%). 77% of B2B buyers believe their last purchase was too complicated and challenging. B2B networks 35% of a B2B brand's revenue is influenced by external organizations, according to 60% of business leaders. Only 6% of organizations are actively trying to build their network. 63% of B2B brands have used digital startups and businesses to improve their businesses. Most B2B companies (84%) have no idea about their partner pipelines. Companies that cultivate good partner relations campaigns are 63% more likely to achieve revenue goals.