Post by account_disabled on Feb 28, 2024 1:29:53 GMT -8
I am reading an extremely significant book, The Hero with a Thousand Faces by Joseph Campbell, which can be purchased on Amazon . I'm reading it because this text is one of the most authoritative regarding the analysis of the narration of a story, storytelling, in fact. And I'm trying to frame Joseph Campbell's observations by bringing them back into today's reality of digital marketing and in the context of the current attention to storytelling techniques as an evolved method of promotion. AN EXTREMELY INTERESTING BOOK FOR THOSE WHO DO DIGITAL MARKETING From a first glance, Campbell's observations seem extremely effective to me and also provide considerable inspiration for trying something new in digital marketing.
The Hero with a Thousand Faces is a text from 1949, and has influenced millions of readers, combining elements of modern psychology with Campbell's vision of mythology, considered revolutionary at the time. In particular, Campbell illustrates Nepal Phone Number the “Hero's Journey” as a fixed narrative structure, a recurring motif, on which, he claims, almost all tales and stories of adventure and mythology have been produced. The Hero's Journey is the recurring basis of epic stories told for as long as we have passed them down. The Hero's Journey - storytelling explanation - Joseph Campbell In the figure above you see a schematic summary of the “Hero's Journey” as described by Campbell. It illustrates the various steps and transformations that a hero faces. Choose a favorite apocalyptic or heroic film (Independence Day, 2012, Gladiator, etc.
Bob Dylan or Johnny Cash and you will see that, by scrolling through this scheme , you will identify the main story passages, the struggles, the situations, and the character transformations, which form a structurally circular and perfect story to tell. The Hero with a Thousand Faces, as relevant today as it was in 1949, continues to find new readers in diverse fields, from religion to anthropology, literature to film screenplays, inspiring all those interested in telling a story. And, recently, the world of digital marketing is also discovering that Campbell's insights could have an important impact in the innovation of promotion methods, precisely through digital technologies, HOW TO APPLY THIS STORYTELLING STRUCTURE TO DIGITAL MARKETING?
The Hero with a Thousand Faces is a text from 1949, and has influenced millions of readers, combining elements of modern psychology with Campbell's vision of mythology, considered revolutionary at the time. In particular, Campbell illustrates Nepal Phone Number the “Hero's Journey” as a fixed narrative structure, a recurring motif, on which, he claims, almost all tales and stories of adventure and mythology have been produced. The Hero's Journey is the recurring basis of epic stories told for as long as we have passed them down. The Hero's Journey - storytelling explanation - Joseph Campbell In the figure above you see a schematic summary of the “Hero's Journey” as described by Campbell. It illustrates the various steps and transformations that a hero faces. Choose a favorite apocalyptic or heroic film (Independence Day, 2012, Gladiator, etc.
Bob Dylan or Johnny Cash and you will see that, by scrolling through this scheme , you will identify the main story passages, the struggles, the situations, and the character transformations, which form a structurally circular and perfect story to tell. The Hero with a Thousand Faces, as relevant today as it was in 1949, continues to find new readers in diverse fields, from religion to anthropology, literature to film screenplays, inspiring all those interested in telling a story. And, recently, the world of digital marketing is also discovering that Campbell's insights could have an important impact in the innovation of promotion methods, precisely through digital technologies, HOW TO APPLY THIS STORYTELLING STRUCTURE TO DIGITAL MARKETING?